Additionally, the site needed an overall design refresh to bring it in line with Sony’s new brand guidelines. The main challenge was delivering the project in just three months, complete with front-end content and a fully functional back-end system for measurement and reporting.
Red C worked closely with FMI Group to design and build from scratch a fully-functioning site within 11 weeks. The build for front-end, back-end and mobile took place concurrently to ensure maximum efficiency, and Red C’s development team built the site in a fluid layout with subtle experience design elements for optimal user experience across all screen sizes. Key improvements to the site include a new notifications icon feature, streamlined registration process and centralised CMS.
The new Xperia Zone launched with over 6,500 active users across UK & EIRE. Two weeks after launch, the mobile audience for the site nearly doubled, from 27% of the total visiting audience to 51%. Both the client and users have praised the new Xperia Zone for its premium look and feel, streamlined registration process and intuitive site navigation.